Secret Room Events to host nominees and media gifting suite in Los Angeles

Secret Room Events will stage its annual celebrity award gifting suite on Friday, Sept. 11, at the Petersen Automotive Museum rooftop patio in Los Angeles. The event will spotlight nominees and media with a luxury gift suite, brand introductions and gifts from a wide list of sponsors.

Why it matters: - Secret Room Events is using the awards-season moment to connect brands with nominees and media in a high-visibility setting. - The gifting suite gives participating companies a chance to place products directly with celebrity guests and press. - The event also extends Secret Room Events' role as a producer of celebrity-adjacent gift suites and bags.

What happened: - Secret Room Events will host its annual Celebrity Award Event on Friday, Sept. 11, on the rooftop patio of the Petersen Automotive Museum in Los Angeles. - The event will honor nominees and media with a luxury celebrity gift suite. - The Southern California skyline and sunshine are part of the planned guest experience. - Secret Room Events says the event will be held with co-sponsor SKÖN, a clean skincare brand. - BAYE London will gift swimwear and resort wear to each guest. - Broken Trust Cellars will serve wine to guests and media.

The details: - Sponsors will fill the Style Lounge with products for celebrities and media to take home. - Confirmed participating brands include Skön, B'Luxe Clothing Boutique, Leavened Goods by The Levened Box, Japanese Head Spa Co, The Deweffect, Posh Pixie Handmade, Crush sports, Beverly Hills Tennis Academy, POM DROPS LLC®, SHAKEitCOOL, Kenna’s crystals, Souk & Wanderlust, BAYE London, Broken Trust Cellars, DR. LORI INTEGRATIVE MEDICINE, Punaballoo, Hale Sky, Lunette, Ohhh so swag, Evoke Immersive Technologies, Heart Of The Streets H.O.T.S clothing, Posh Pixie Moments and KORBLE SMART GREETING CARDS. - Honored guests will also receive a giant Lunette bag loaded with gifts. - The gift bag will include items from Morongo Casino Resort & Spa, Wildflower Glow MTK Mocktails, Merch Madness Group, Hygia’s Blue, Aromapier.com, Southern Recipe Small Batch pork rinds, Noir & Nova, Bactose, Verity collectives, LA REUNION JEWELRY, Hair Creations and Skin, Ollyball, Siesta Key Coffee Company, SLAPP, Hormbles Chormbles, EpicPetHealth.com, CascadeSkincare.com, Eyetitude, Nichols Farms, MIZU LAB, granola guru and KingBugagu. - Ollyball is identified as a Toy of the Year winner and as invented by Joe Burke.

Between the lines: - The lineup mixes beauty, food, fashion, wellness, tech and lifestyle brands, which broadens the event's appeal beyond one product category. - The Petersen Automotive Museum rooftop gives the suite a premium venue that fits celebrity and media networking. - Secret Room Events positions the suite as part of the broader awards-show ecosystem, even while noting it is not affiliated with the Emmys, Emmy or Academy of Television Arts & Science.

What's next: - Secret Room Events says companies interested in future gift bags and gift suites can contact Rita at Rita@secretroomevents.com. - The organization continues to market future participation around awards shows and celebrity events.

The bottom line: - Secret Room Events is turning a Los Angeles rooftop into a brand showcase for nominees, media and sponsors on Sept. 11.